L’AGENCE in Seoul
Last month, we celebrated a milestone moment—the opening of our first boutique and showroom in Seoul, South Korea. Located in the iconic Lotte World Tower, the store was designed by architect NaGyeong Yoon of DeArtee to complement the signature L’AGENCE aesthetic.
With new friends of the brand in attendance, our founder Jeff Rudes and fashion director Tara Rudes-Dann officially unveiled the store with a full range of offerings including ready-to-wear, jeans, swimwear, and footwear.
Our showroom in Seoul will serve as the hub of our distribution network in East Asia. Following the opening of our European flagship in Paris, this marks our the opening of our second international store and our expansion into key global markets.